erbaviva introduces upscale organic deodorant.


Topanga, CA September 2, 2004 -- If you're one who loves to feel fresh but recoils after a quick scan of the content label on most conventional deodorants, then erbaviva has just the product for you.
Rolling out this fall, erbaviva's new Organic Deodorant is an effective, healthy way to combat body odor.

By blending organic extracts of Sage, Lemon, Patchouli, and Tea Tree Oils with organic grain alcohol, erbaviva has created a sweet smelling product that counteracts the growth of bacteria but doesn't clog pores.
"This Organic Deodorant offers a healthy alternative to those who would prefer not to expose themselves to the aluminum contained in conventional deodorants" says Robin Brown, erbaviva founder. "This product neutralizes odor and combats bacteria very effectively".

Conventional deodorants containing antiperspirants commonly cause inflammation of sweat glands and the formation of cysts under the arm, among other things. The active ingredients in antiperspirant deodorants are aluminum compounds, which are irritants and may be absorbed into the body.

Some researchers have suggested that parabens found in antiperspirants have also been found in breast tumors according to a recent British study.

Erbaviva's new Organic Deodorant is an upscale, completely natural option for those who'd like to smell sweet, but also avoid aluminum.
"The scent of this new Organic Deodorant is really sexy," says Brown. "Both men and women will be drawn to its fresh balance of citrus, sage, and natural oils. Some people even like to spray it around their bathrooms in the morning because the scent is so compelling. All this and effective too!"

erbaviva's new Organic Deodorant contains the following: Organic grain alcohol; organic lemon peel oil; sandalwood oil, organic sage; organic patchouli oil; organic tea tree oil.

Organic Deodorant is packaged in a brown glass 3.4 fl oz spray bottle and adorned with erabaviva's signature orange and white label. The product is introduced at the suggested retail price of $16 and is available online at www.erbaviva.com and at upscale department stores and boutiques throughout the US and Europe.

Erbaviva's products can be found at stores like Barney's in New York City and Chicago; Planet Blue and Palmetto in Los Angeles; Parfumerie Generale in Paris; and Harvey Nichols in the UK. Erbaviva's celebrity clients include Laura Dern, Madonna, Sharon Stone, Jada Pinkett-Smith and Faith Hill to name just a few. Erbaviva is headquartered in Topanga, CA, just outside Los Angeles, and was founded by Robin Brown and wife Anna Cirronis in 1996. The company produces four collections of luxury body care products: Mommy-To-Be; Baby; Bath; and Aromatherapy.




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